To promote China's men's clothing market increase of the main factors including industry policy support, the rapid development of Chinese economy, accelerating urbanization, man fashionable universal, rising disposable income and growing affluence of China's urban consumer spending patterns change.
Industrial policy support
As the world's largest producer and consumer of textile and apparel and textile clothing industry in China as exporter, and the people's livelihood of important industry has become a state encourages focus on the development of industry.
In April, 2009, the national development and reform commission issued the textile industry in the "eleventh five-year plan" program for the development, should be pointed out that foster has international influence of the original brand, the implementation of brand strategy should be to stabilize the low-end products, to develop the market in the product market, break through the high-end product market. To establish and perfect the intellectual property rights and brand protection mechanism, strengthen the construction of the independent brand textiles strength, the strengthened enterprise brand awareness, attracting international design talents, improving product design ability, strengthen the industry in product design, market development and advertising investment in, support enterprise actively carry out trademark registration, and for the international quality management system, environmental management system certification, encourage textile, key regional strengthen industry brands, regional brand construction, key support and foster a number in the brand design, technology r&d, marketing network construction of advantages in enterprise, establish and expand international marketing channels, and improve the international competitiveness of independent brands in China.
The national development and reform commission, the ministry of finance and administration of taxation, the 10 ministries published by the textile industry on speeding up the adjustment to promote industrial upgrading some opinions of the notice "pointed out: to speed up the enterprise ERP, electronic commercial platform and online control technology research, improve the level of enterprise information promotion and market rapid reaction capability; Strengthen the upstream and downstream industry chain integration and combining study, innovation, improve the management mode of China's enterprises in the international textile clothing the position of the supply chain, improving the added value of the products. Key support, vigorously develop a group in the brand design, technology r&d, marketing channels construction of advantages in enterprise, strive to form a number 2010, with international influence of independent brands, make the textile and clothing export proportion of independent brand products have increased significantly.
The rapid development of national economy and the rising level of disposable income
Between 2001 and 2009, GDP rose from 2001 in 10.9655 trillion to 2009 yuan in 33.5353 trillion yuan, the compound annual growth rate of 15%. With the rapid economic growth, the income level of urban families also increases accordingly, life level to be able to improve.
Our social total retail sales of consumer goods increase mainly comes from the town of consumer spending. From 2001 to 2009, China's urban per capita disposable income in the compound annual growth of 12.1% in 2009 and reached 17175 yuan. Urban per capita disposable income family continue to grow, the consumer confidence index to steady, urban and rural residents living standards to improve and promote social total retail sales of consumer goods, from "steady growth" into "steadily enhance". Consumer demand stability enhancement will drive the stable growth of retail department stores.
With China's macroeconomic steady development, the income level of resident constantly improve, residents' consumption structure escalated, urban and rural residents and the consumption should gradually expand to enjoy living needs, development needs, development-oriented and XiangShouXing of high-end consumption ratio is on the increase. According to the national bureau of statistics, 2006-in 2009, textile clothing, gold and silver jewelry, cars, etc. Class of commodities demand growth has been higher growth rate of consumption structure escalated.
Industrial policy support
As the world's largest producer and consumer of textile and apparel and textile clothing industry in China as exporter, and the people's livelihood of important industry has become a state encourages focus on the development of industry.
In April, 2009, the national development and reform commission issued the textile industry in the "eleventh five-year plan" program for the development, should be pointed out that foster has international influence of the original brand, the implementation of brand strategy should be to stabilize the low-end products, to develop the market in the product market, break through the high-end product market. To establish and perfect the intellectual property rights and brand protection mechanism, strengthen the construction of the independent brand textiles strength, the strengthened enterprise brand awareness, attracting international design talents, improving product design ability, strengthen the industry in product design, market development and advertising investment in, support enterprise actively carry out trademark registration, and for the international quality management system, environmental management system certification, encourage textile, key regional strengthen industry brands, regional brand construction, key support and foster a number in the brand design, technology r&d, marketing network construction of advantages in enterprise, establish and expand international marketing channels, and improve the international competitiveness of independent brands in China.
The national development and reform commission, the ministry of finance and administration of taxation, the 10 ministries published by the textile industry on speeding up the adjustment to promote industrial upgrading some opinions of the notice "pointed out: to speed up the enterprise ERP, electronic commercial platform and online control technology research, improve the level of enterprise information promotion and market rapid reaction capability; Strengthen the upstream and downstream industry chain integration and combining study, innovation, improve the management mode of China's enterprises in the international textile clothing the position of the supply chain, improving the added value of the products. Key support, vigorously develop a group in the brand design, technology r&d, marketing channels construction of advantages in enterprise, strive to form a number 2010, with international influence of independent brands, make the textile and clothing export proportion of independent brand products have increased significantly.
The rapid development of national economy and the rising level of disposable income
Between 2001 and 2009, GDP rose from 2001 in 10.9655 trillion to 2009 yuan in 33.5353 trillion yuan, the compound annual growth rate of 15%. With the rapid economic growth, the income level of urban families also increases accordingly, life level to be able to improve.
Our social total retail sales of consumer goods increase mainly comes from the town of consumer spending. From 2001 to 2009, China's urban per capita disposable income in the compound annual growth of 12.1% in 2009 and reached 17175 yuan. Urban per capita disposable income family continue to grow, the consumer confidence index to steady, urban and rural residents living standards to improve and promote social total retail sales of consumer goods, from "steady growth" into "steadily enhance". Consumer demand stability enhancement will drive the stable growth of retail department stores.
With China's macroeconomic steady development, the income level of resident constantly improve, residents' consumption structure escalated, urban and rural residents and the consumption should gradually expand to enjoy living needs, development needs, development-oriented and XiangShouXing of high-end consumption ratio is on the increase. According to the national bureau of statistics, 2006-in 2009, textile clothing, gold and silver jewelry, cars, etc. Class of commodities demand growth has been higher growth rate of consumption structure escalated.